Improving Serviced Accommodation Through Design

When we think about serviced accommodation, the first things that often come to mind are location, price, and amenities. But have you ever stopped to consider how much the design of a property influences a guest’s experience? Design is not just about aesthetics; it’s about creating a space that feels welcoming, functional, and memorable. By focusing on thoughtful serviced accommodation design, we can transform properties into sought-after destinations that guests want to return to again and again.

Why Serviced Accommodation Design Matters

Design plays a crucial role in shaping the guest experience. It’s the first impression that sets the tone for their entire stay. A well-designed space can make guests feel comfortable and relaxed, while a poorly designed one can leave them frustrated and eager to leave. But what exactly makes serviced accommodation design so important?

• Enhances comfort and usability: Guests want spaces that are easy to navigate and use. Thoughtful layouts, comfortable furniture, and practical storage solutions all contribute to a stress-free stay.

• Creates a unique identity: Design helps your property stand out in a crowded market. A distinctive style or theme can make your accommodation memorable and encourage positive reviews.

• Boosts bookings and revenue: Properties that look appealing in photos and offer a great experience tend to attract more bookings and can command higher rates.

• Supports maintenance and longevity: Durable materials and smart design choices reduce wear and tear, saving money on repairs and replacements.

  
  

By prioritising design, we’re not just improving the look of a property; we’re enhancing its entire value proposition.

Modern living room with minimalist design

Key Elements of Effective Serviced Accommodation Design

When we set out to improve a serviced accommodation, there are several design elements we focus on to ensure the space works well for guests and owners alike.

1. Layout and Flow

A well-planned layout is the foundation of good design. It should allow guests to move easily between rooms and access essential areas without confusion. Open-plan living spaces are popular because they feel spacious and encourage social interaction. However, it’s important to balance openness with privacy, especially in bedrooms and bathrooms.

Actionable tip: Use furniture to define zones within open spaces. For example, a sofa can separate the living area from the dining space without blocking light or movement.

2. Lighting

Lighting affects mood and functionality. Natural light is always a plus, so maximise window space and use light, airy curtains. For evenings, layered lighting with a mix of overhead, task, and ambient lights creates a warm and inviting atmosphere.

Actionable tip: Install dimmer switches to give guests control over the lighting intensity.

3. Colour Palette

Colours influence how a space feels. Soft, neutral tones create calm and relaxation, while bold accents add personality and energy. It’s best to choose a cohesive palette that complements the property’s style and location.

Actionable tip: Use accent walls or accessories like cushions and artwork to introduce colour without overwhelming the space.

4. Furniture and Fixtures

Comfortable, durable furniture is essential. Guests appreciate quality seating and beds that support a good night’s sleep. Fixtures like taps, handles, and lighting should be stylish but also easy to use and maintain.

Actionable tip: Opt for furniture with built-in storage to help guests keep their belongings organised.

5. Technology Integration

Modern travellers expect smart technology. This includes fast Wi-Fi, USB charging points, and smart locks for easy check-in. Integrating technology seamlessly into the design enhances convenience without detracting from the aesthetic.

Actionable tip: Hide cables and devices where possible to maintain a clean look.

Designing for Different Guest Needs

Not all guests are the same, and neither should all serviced accommodations be. Understanding your target audience helps tailor the design to their preferences and needs.

• Business travellers: Prioritise workspaces with good lighting, comfortable chairs, and quiet zones.

• Families: Include child-friendly features like safety gates, ample storage for toys, and durable, easy-to-clean surfaces.

• Couples: Create romantic, cosy atmospheres with soft lighting, plush textiles, and intimate seating areas.

• Long-term stays: Provide fully equipped kitchens, laundry facilities, and multipurpose furniture to support everyday living.

  
  

By considering these needs, we can design spaces that feel personalised and thoughtful, encouraging longer stays and repeat visits.

Modern kitchen with sleek appliances and clean design

Sustainable Design Practices in Serviced Accommodation

Sustainability is no longer just a trend; it’s a responsibility. Incorporating eco-friendly design elements not only reduces environmental impact but also appeals to increasingly conscious travellers.

• Energy-efficient lighting and appliances: Use LED bulbs and Energy Star-rated devices to cut energy consumption.

• Water-saving fixtures: Install low-flow taps and dual-flush toilets to conserve water.

• Sustainable materials: Choose furniture and finishes made from recycled or renewable resources.

• Waste reduction: Provide recycling bins and encourage guests to minimise waste.

  
  

Sustainable design can also lower operating costs, making it a win-win for property owners and the planet.

How Design Impacts Bookings and Reviews

Have you noticed how properties with professional photos and stylish interiors tend to get more bookings? That’s no coincidence. Design directly influences how potential guests perceive your accommodation online and during their stay.

• First impressions online: High-quality images showcasing well-designed spaces attract clicks and inquiries.

• Guest satisfaction: Comfortable, functional, and beautiful spaces lead to positive reviews and recommendations.

• Repeat business: Guests who feel at home are more likely to return and book again.

  
  

Investing in design is investing in your property’s reputation and profitability.

Bringing It All Together: Practical Steps to Improve Your Serviced Accommodation Design

Ready to enhance your property’s design? Here are some practical steps to get started:

1. Assess your current space: Identify areas that feel cramped, outdated, or uninviting.

2. Define your style: Choose a design theme that reflects your property’s character and appeals to your target guests.

3. Plan the layout: Consider flow, privacy, and functionality.

4. Select materials and colours: Opt for durable, easy-to-maintain options with a cohesive palette.

5. Upgrade furniture and fixtures: Prioritise comfort and quality.

6. Incorporate technology: Add smart features that improve convenience.

7. Focus on sustainability: Implement eco-friendly solutions where possible.

8. Hire professionals if needed: Sometimes, expert staging and interior design can make all the difference.

   
   

Remember, small changes can have a big impact. Even rearranging furniture or adding a few decorative touches can transform a space.

Elevate Your Property with Expert Staging and Design

If you’re looking to truly elevate your serviced accommodation, consider partnering with specialists who understand the local market and design trends. Prestige Property Staging aims to be the go-to expert for transforming properties across the Southeast and East of England, helping clients sell homes faster and for better prices, while also boosting bookings for serviced accommodations.

By combining our expertise with your vision, we can create spaces that not only look stunning but also perform exceptionally well in the competitive short-term rental market.

Design is more than decoration - it’s the key to unlocking your property’s full potential. Let’s make your serviced accommodation a place guests love to stay and owners love to showcase.